BackStory Events was launched in 2015 by music industry veterans and journalists Brad Tolinski and Laura B. Whitmore. Focusing on live streamed interviews and events, BackStory Events seeks to create in intimate interaction with viewers and their favorite artists.

BackStory currently hosts a live-streamed interview series on as part of AOL Build. Artists interviewed during BackStory Events include Roger Waters, Tom Jones, Zakk Wylde, Nile Rodgers, Warren Haynes, Joe Satriani, Anthrax, Ace Frehley and many more.

In 2016 BackStory Events expanded, adding a new live streaming experience from Brooklyn’s Saint Vitus bar, showcasing artists that perform at that iconic metal venue. BackStory Events continues to produce new live streamed experiences that showcase new products, new projects and great music, combining live events with online interaction.

About the Producers

Zakk Wylde and moderator Brad Tolinski visit AOL Hq for Build on Feb. 2, 2016 in New York. Photos by Gino DePinto, AOL

Zakk Wylde (left) with Laura B. Whitmore (center) and Brad Tolinski (right)

Brad Tolinski — Best known as the editor in chief of Guitar World Magazine for 25 years, Tolinski is a respected journalist and the author of Light and Shade: Conversations with Jimmy Page. Throughout his career, Tolinski has skillfully interviewed hundreds of musicians and plays guitar, violin and mandolin himself.

Laura B. Whitmore — Music Industry veteran Laura B. Whitmore owns and runs Mad Sun Marketing, a boutique agency that specializes in marketing, PR, artist relations, event production, graphic design, and more for music and audio companies. A singer-songwriter herself, Whitmore is the founder of the Women’s International Music Network ( and is the host and producer of the annual She Rocks Awards at the January NAMM Show.